The retail industry is broken. We’re fixing it by putting the power back in your hands.
Built on precision.
My name is Jason. I spent 15 years building software for a global industry giant, but I’ve always been a builder at heart. Whether I’m shipping code or restoring a 1992 BMW E30 by hand in my garage, I value one thing above all else: precision.
I believe things should be built to last. Yet, every time I opened my closet, I saw the opposite. Fast fashion was failing after three washes, and "premium" brands were charging $80 for a basic tee just to feed bloated marketing budgets and executive bonuses.
The math was broken. So, I decided to fix it.
I built TRUE.TWENTY on a single, unwavering premise: source the world’s finest fabrics, craft them with meticulous detail, and cap our profit at a strict, transparent 20%.
No marketing tax. No middleman bloat. Just the raw, audited cost of quality. Finally, you can wear something that feels as good as it is built.
The TRUE.TWENTY Standard
Traditional retail marks up products 4x to 6x to cover middlemen and bloated ad budgets. We strip all of that away, investing purely in the garment.
View Our Open Ledger & Overhead Math
We don't guess our prices. Our overhead is calculated using a strict Annualized Run-Rate Formula. We add up our exact digital tools, software hosting, card processing, and legal compliance fees for the year, and divide that total by our projected annual production run of 1,500 garments.
Volume Scaling: As our total units produced scale past 1,500, our total fixed overhead gets distributed across a wider base. This means the overhead cost per unit will mathematically drop, directly driving your retail price down on future batches.
Join the Collective.
Influence what we build next. Vote on the prototypes and help us decide what enters production.
View the Pipeline